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w.omen Wine

w.omen Wine is an advertising project that features a conceptual red table wine incorporating a modern take on retro pop using bright colors, playful jazz music, and an overall theme of women. This project is made to showcase my illustration skills and my 3D modeling and animation progress using Blender.

W.omen Wine Ad

W.omen Wine Ad

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Softwares

Illustration: Adobe Illustrator

3D Modelling and Animation: Blender

Compositing and 2D Animation: After Effects

Label Design, 3D Modelling and Animation, Compositing and Motion Graphics by Darren Camille

Hardware

Apple Silicon, M1

Sound: Stomp Jazz

READ MORE ABOUT MY PROCESS BELOW

MORE ON DESIGN

 

The illustration of the label design

 

I used my inspiration of Malika Favre’s illustration style to influence the overall simplicity and flow of my design. I am also using only three (3) colors and negative space to show technique and efficiency. The color choices are my modern take on retro pop. I always enjoy how well these colors work together that’s why I use them often in my designs.

 

The illustrations I have of women reading newspaper and peeping out of corridors were created together with several other designs back in 2018 when I wanted to create a fashion-inspired illustration series. However, I decided not to publish it just yet. When it came down to finally deciding what kind of theme I was going for, I remembered that I had this series. It clicked. This decision ultimately became the foundation of the project's later creative decisions.

 

MORE ON 3D

 

I recently started learning Blender and this is my progress so far. This started in Blender 2.9 and finished with Blender 3.0. I decided to update the version in between as 3.0 promised faster Cycles rendering which is the render engine I am using for this.

For the wine bottle modelling, I followed Derek Elliot (DERRK)’s tutorial and then put my own spin on the scenes. The cherries and the fabric texture I added are from Poliigon.

 

ROADBLOCKS

 

Before I decided to animate the illustrations, I had the problem of filling up the gaps in between my major scenes which were the scenes with the three wine bottles in it. Being familiar with how After Effects work, I decided to animate my illustrations that are designed in Illustrator. The Adobe ecosystem makes the workflow so much easier because importing and retaining quality of vector files are incredibly easy. I also decided to create 2 more 3D scenes. One with pouring the wine in the tinted wine glass and the wine splash behind the bottle. This seemed to satisfy the gaps.

 

MORE ON ANIMATION

 

I dabble with After Effects’ keyframe animation every now and then and have come to be familiar with the basic principles of keyframing. I applied 2D animation with my illustrations, animating the layers and bringing the women to life. This keyframe information I had ultimately made my experience with 3D animation easier.

 

OVERALL

 

Overall, this was an incredibly fun project. Without any deadlines I put on myself, this took around a week to finish. Re-rendering and reanimating scenes when I felt like it needed some work. I hope you enjoyed my work as much as I did working on it.

 

Thanks!

 

Darren Camille

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